Why your homepage should pass the five-second test
If someone lands on your homepage and can't tell what you do within five seconds, they leave. Here's how to pass the only test that really matters.
THE TEST
Show the homepage for five seconds. Can a stranger say what you do and what to do next? If not, the page is asking too much.
THREE QUESTIONS
What is this? Is it for me? What should I do next? Answer all three before the first scroll.
THE FIX
Use plain words at the top. Say what you sell, who it is for, and the one useful next step.
homepage copywriting first impressions
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